Senior managing director Mototaka Nishimura of the Shibuya Nishimura luxury fruit shop displaying cube, pyramid and heart-shaped watermelons at the company's main store in Tokyo on Wednesday.
Japanese consumers are used to paying through the nose for fruit, and as summer arrives, these cube, pyramid and heart-shaped watermelons are another way for them to empty their wallets.
We have been experiencing some problems with subscriber log-ins and apologise for the inconvenience caused. Until we resolve the issues, subscribers need not log in to access ST Digital articles. But a log-in is still required for our PDFs.