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End of the road for iconic Cadillac

After nearly a quarter of a century, the 1961 Cadillac Series 62 Deville that has been part of the facade at Hard Rock Cafe in Cuscaden Road has come down.

The iconic car was given to the winner of the Hard Rock Cafe 25th Anniversary Charity Draw that helped raise about $5,500 for the Melrose Home, which is managed by the Children's Aid Society.

Tickets for the lucky draw cost $25 each. The winner, who wanted to be known only as Mr Kumar B., is an avid classic car collector and enthusiast. He is in his late 50s and works in the aviation industry.

Hard Rock Cafe, the local outpost of a global chain of restaurants, is currently undergoing renovation works in a bid to attract a younger crowd.

Ms Cristina Lopes, corporate regional sales and marketing manager of Hard Rock Cafe, said: "Hard Rock has been in Singapore for 26 years and we are still growing around the globe. It's time to adapt to suit the younger generation."

As for the Cadillac, she said it had an "emotional value" rather than a monetary one. Asked how the new facade of the cafe will look when it reopens in September, and whether the Cadillac will be replaced, Ms Lopes said that will be a "surprise".

All of the vintage memorabilia at the cafe is also going, and its stage and bar will be replaced as well.

A version of this article appeared in the print edition of The Straits Times on May 17, 2016, with the headline 'End of the road for iconic Cadillac'. Print Edition | Subscribe