Toyota aims to bring fun back with 86 sports car
OYAMA-CHO, Japan (REUTERS) - Toyota Motor Corp unveiled a highly anticipated sports car that it hopes will trigger the rebirth of the company as a maker of 'fun' cars that it hasn't been in years.
Japan's top automaker took the wraps off the compact, rear-wheel-drive model at the Fuji Speedway circuit at the foot of Mount Fuji on Sunday, in front of thousands of racing fans, in a departure from traditional banquet-room launches.
The unveiling was moved up from the original plan to showcase the car at the Tokyo Motor Show, which opens later this week.
Toyota, however, gave away little more than it already had about the 2-litre engine car except for its final design and name, simply called 86 or Hachi-roku in Japan and GT86 in Europe, in a tribute to the popular AE86 generation of the Corolla Levin that took the market by storm in the 1980s.