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Great Wall Motors sets European foothold in Bulgaria

Published on Feb 21, 2012 6:00 AM

SOFIA (AFP) - With a brand new Bulgarian plant set to start churning out cars by end-February, China's Great Wall Motors hopes to establish a foothold to expand sales across Europe, says its local partner Litex Motors.

'This is the first plant for a Chinese automaker that will produce in Europe and for Europe,' Litex Motors marketing director Ivo Dekov said in an interview with AFP ahead of the plant's opening on Feb 21.

The industrial assembly facility in the northern village of Bahovitsa will initially employ 150 workers, capable of making 4,000 automobiles per year from China-imported kits.

'But production will increase as the markets here and in other European countries develop,' Mr Dekov said.

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