Ford says it will bring luxury car brand to China
Published on Aug 28, 2012 9:48 PM
BEIJING (AFP) - United States (US) auto giant Ford Motor said on Tuesday it would bring its Lincoln brand to China in two years, pitching the vehicle to the luxury segment of the world's largest car market.
Lincoln cars, Ford's luxury brand, would be available in China in the second half of 2014, the company said in a statement.
As the world's largest auto market, China has become increasingly important to foreign players like Ford and General Motors.
"With Lincoln, we will be expanding our product offering to cover China's fast-growing luxury car segment," Mr Dave Schoch, chairman and chief executive officer of Ford Motor China, said in the statement.
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