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Ford says it will bring luxury car brand to China

Published on Aug 28, 2012 9:48 PM
(From left to right), President of Ford Asia Pacific and Africa Joe Hinrichs, Ford Motor's chief executive officer (CEO) Alan Mulally, Group Vice President, Global Marketing Sales and Service of Ford Jim Farley, Chairman and CEO of Ford Greater China Dave Schoch pose with a Lincoln MKZ Concept car in Beijing in this handout photo provided by Ford Motor (China) on Aug 28, 2012. Ford Motor will launch its Lincoln brand in China within two years as it races to catch up with rivals in the world's largest auto market and home to a growing number of luxury buyers. -- PHOTO: REUTERS

 BEIJING (AFP) - United States (US) auto giant Ford Motor said on Tuesday it would bring its Lincoln brand to China in two years, pitching the vehicle to the luxury segment of the world's largest car market.

Lincoln cars, Ford's luxury brand, would be available in China in the second half of 2014, the company said in a statement.

As the world's largest auto market, China has become increasingly important to foreign players like Ford and General Motors.

"With Lincoln, we will be expanding our product offering to cover China's fast-growing luxury car segment," Mr Dave Schoch, chairman and chief executive officer of Ford Motor China, said in the statement.

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