Air New Zealand has enlisted the aid of the "Men In Black" to star in their latest on board safety video.
The country's flag carrier, which sponsors its national rugby team, has created a hilarious take on in-flight safety rules - inspired by the cult film series about a secret government agency which keeps aliens on Earth in check.
All Blacks players Richie McCaw and Dan Carter star as Agents I and S alongside their coach and teammates.
There are also cameo appearances from former rugby greats, Kiwi musician Stan Walker and actor Rip Torn, who played Men In Black leader Zed in the films.
The video is set mostly in the futuristic headquarters of the Men In Black and features a funky dance routine and rap as the players take passengers through the safety rules.
Air New Zealand's head of global brand development Jodi Williams said the airline had worked with the team on previous safety videos and thought "it would be fun this time around to have them step into the shoes of the other highly-trained Men In Black".
"The result is not only entertaining but makes people sit up and take notice of the key safety messages," she added.
A previous video by Air New Zealand - based on The Hobbit trilogy - went viral and has garnered more than 14 million YouTube views to date.
Fans of Air New Zealand's Singapore Facebook page can win exclusive All Blacks-themed prizes by listening to the rap in the video and quoting any of the safety messages by the agents in the comments section of the contest post.