American Idol finale draws lowest audience with 10.1 million viewers
Published on May 23, 2014 2:08 AM
LOS ANGELES (REUTERS) - The finale of Fox's singing competition show American Idol drew the lowest viewership in its 13-year history, with only 10.1 million viewers, down 29 per cent from last year's record low, according to early ratings figures from the network.
American Idol, which crowned North Carolina singer Caleb Johnson the winner in a two-hour finale on Wednesday night, was once an industry powerhouse for Fox and watched by more than 30 million viewers at its peak.
But it has steadily declined in ratings in recent years, averaging around 8 million viewers per episode over the current season despite featuring celebrity judges Jennifer Lopez, Keith Urban and Harry Connick Jr.
The finale also saw a significant slump in its 18-49 demographic that advertisers covet, drawing 3.3 million this year.
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