Singapore cable cars get superhero-themed facelift

Mount Faber is celebrating its re-branding with a DC superheroes themed campaign that will feature superhero-decorated cable cars. From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superh
Mount Faber is celebrating its re-branding with a DC superheroes themed campaign that will feature superhero-decorated cable cars. From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superheroes and take a selfie with them. -- ST PHOTO: EDWARD TEO FOR THE STRAITS TIMES
Wonder woman, Batman, Superman and Green Lantern pose for the cameras during the media session. From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superheroes and take a selfie with them.&
Wonder woman, Batman, Superman and Green Lantern pose for the cameras during the media session. From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superheroes and take a selfie with them. -- ST PHOTO: EDWARD TEO FOR THE STRAITS TIMES
Wonder woman, Batman, Superman and Green Lantern pose for the cameras during the media session. From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superheroes and take a selfie with them.&
Wonder woman, Batman, Superman and Green Lantern pose for the cameras during the media session. From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superheroes and take a selfie with them. -- ST PHOTO: EDWARD TEO FOR THE STRAITS TIMES
The application - Fly with superheros - provides an interactive experience for customers as they ride the cable car. From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superheroes and take
The application - Fly with superheros - provides an interactive experience for customers as they ride the cable car. From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superheroes and take a selfie with them. -- ST PHOTO: EDWARD TEO FOR THE STRAITS TIMES
To woo more Singaporeans on board the cable car, the company will launch a DC Super Heroes-themed campaign from May 31, where cable car riders can “fly” alongside characters such as Superman and Batman in themed cabins. From the end of May, visit
To woo more Singaporeans on board the cable car, the company will launch a DC Super Heroes-themed campaign from May 31, where cable car riders can “fly” alongside characters such as Superman and Batman in themed cabins. From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superheroes and take a selfie with them. -- PHOTO: MOUNT FABER LEISURE GROUP
Superman poses for a photograph with a superman-decorated cable car in the background. From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superheroes and take a selfie with them. -- S
Superman poses for a photograph with a superman-decorated cable car in the background. From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superheroes and take a selfie with them. -- ST PHOTO: EDWARD TEO FOR THE STRAITS TIMES

SINGAPORE - From the end of May, visitors riding the cable cars between Mount Faber and Sentosa can fly with their favourite superheroes and take a selfie with them.

As part of a 40th anniversary facelift for the Singapore Cable Car, 45 cable cars will be wrapped with graphics of DC Comics' characters such as Superman and Batman. This means that two-thirds of the entire fleet will be decked out in the superhero theme, both inside the cabins as well as outside.

Visitors will also get to "meet" the superheroes on board through in-cabin Augmented Reality technology, by scanning QR codes found inside the cabins onto their smartphones. The superheroes then come to life on a mobile phone screen or appear on the seats of the cable car, allowing users to snap selfies with them.

The makeover was unveiled by Mount Faber Leisure Group, which owns Singapore Cable Car, at a media preview on Tuesday. The other featured superheroes are Wonder Woman and Green Lantern. This DC Comics Super Heroes campaign, which will run from May 31 to March 31 next year, is targeted at visitors of all ages.

Ms Suzanne Ho, general manager of Mount Faber Leisure Group, believes that "that there is a child in every one of us". It hopes to draw more Singaporeans into riding the cable cars. Currently, they make up only 15 per cent of travellers and the company wants to double the number.

The superhero theme is being extended to Mount Faber itself, where 3-D life-sized statues of the DC superheroes will be planted. Green screen technology will also allow guests to "fly" like a superhero in an interactive motion experience by superimposing them onto a virtual background.