Queue for Jenny Bakery cookies started at 9.45am Friday

The queue outside the bakery, which opened on Friday at Block 422 Ang Mo Kio Avenue 3.
The queue outside the bakery, which opened on Friday at Block 422 Ang Mo Kio Avenue 3.ST PHOTO: OMAR AMIR
The famous bakery, which has two stores in Hong Kong, opened Friday at Block 422 Ang Mo Kio Avenue 3, 01-2534.
The famous bakery, which has two stores in Hong Kong, opened Friday at Block 422 Ang Mo Kio Avenue 3, 01-2534.ST PHOTO: JAMIE KOH

SINGAPORE - Queues at the newly opened Jenny's Bakery in Ang Mo Kio started at 9.45am on Friday (Oct 23), with customers streaming in even before the store opened its doors at 11am.

The famous bakery, which has two stores in Hong Kong, opened on Friday at Block 422 Ang Mo Kio Avenue 3, 01-2534.

Although the usual opening time is 11am, it opened its doors here at 10.30am on Friday.

For the opening day, Mr Lawrence Lim, 48, managing director of Jenny Bakery Singapore, brought in about two tons worth of the cookies and expects that that there will be enough for 600 to 1,000 customers. People can buy up to four tins each.

People stood in line patiently despite the heat and haze outside.

"We want our customers to enjoy the experience when buying the cookies and not have to suffer to buy and queue in the heat, or have to go all the way to Hong Kong when they can now get it locally," Mr Lim says.

 

Jenny's Bakery is famous for its butter and coffee cookies, almond flakes and nougat. These are packed in the store's signature tins, decorated with pictures of teddy bears.

The shop accepts only cash. A large box of 4 Mix Butter Cookies, with butter, coffee, shortbread and raisin oat cookies, costs $45 here, and a small one is priced at $25.

Prices are lower in Hong Kong, with the large tin of 4 Mix Butter Cookies costing HKD$130 (S$23.35).

The first person in the queue, Madam Cindy Aw, did not mind paying much more to get the cookies for her family, and was in the queue at 9.45am.

"As long as it's available here in Singapore and not only in Hong Kong, I don't see anything wrong with the price," the 56-year-old housewife says. "I've tried the ones that my friends brought back from Hong Kong. I think the cookies are very tasty and I'm very excited to get the coffee ones."