Who are the most beautiful people in the world? If you do not trust your own eyes, People magazine makes answering that question much easier.
Each year since 1990, People has been publishing the top 50 most beautiful people on earth. The ultimate beauty icon of the year then lands on the cover of their 'most beautiful' issue.
The first person to earn the "most beautiful" recognition is Michelle Pfeiffer. Other celebrities who have made the list include Cindy Crawford, Angelina Jolie Halle Berry, Leonardo DiCaprio, Mel Gibson and Tom Cruise.
We look back at the top beauty icons according to People magazine since 2010.
2014 - Lupita Nyong'o
Award-winning actress Lupita Nyong'o, who won best supporting actress at the Oscars this year for her role in 12 Years A Slave, has been touted as one of the most beautiful people in the world. And People magazine just made it official by declaring the Kenyan actress as the "most beautiful person" of 2014.
"It was exciting and just a major, major compliment," Nyong'o said as quoted by HollywoodLife.com.
In another report, the actress said the importance of beauty was something she learned from her mother. "She taught me that your presentation is an expression of how much you care about yourself and those around you," she was quoted telling People magazine.
2013 - Gwyneth Paltrow
At the age of 40 around this time last year, Gwyneth Paltrow said she's just an "ordinary mum" who just wears jeans and a t-shirt - and no makeup - when she's at home. To People magazine, she was the year's most beautiful person, and it was the mummy-factor that got her the vote.
"She's relatable as a wife and a mother who balances personal life and her career," People magazine managing director Larry Hackett was quoted as saying in Good Morning America.
He added: "She's family-oriented, grounded, close to her mother and looks great."
2012 - Beyonce Knowles
Beyonce Knowles is more than just a singer. Her name is a brand in itself.
When she was honoured as People's most beautiful woman in 2012, people in the marketing world believed the reason went far beyond her physical beauty.
"Beyonce is a smart businesswoman! There's no way she would have agreed to be on the cover of People, named as the Most Beautiful Woman in the World, if she didn't have business projects that she will be promoting," Hollywood Life editor-in-chief Bonnie Fuller was quoted saying in Huffington Post.
2011 - Jennifer Lopez
At 41, Jenny "from the block" earned People magazine's honour as the most beautiful person of the year.
"Rarely am I left speechless, but I feel honoured," actress, singer and TV host Jennifer Lopez said when she appeared on People's "most beautiful" issue in 2011.
Is it easy being a beauty icon? Here's what Lopez had to say: "I don't want anybody thinking it's easy. It does take time and it's hard work. HDTV wide-screen is nobody's friend!"
2010 - Julia Roberts
If being beautiful is a crime, Julia Roberts is a repeat offender. In 2010, Roberts was declared the world's top beauty icon for a fourth time after she received the same recognition in 2005, 2000 and 1991.
You can say she really is the ultimate "pretty woman".