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Look ma, I am a model

Parents whose children model say it helps teach the youngsters soft skills such as communication and instils discipline but experts say it is not for every child

Published on Jul 27, 2014 11:52 AM

Little Julka Phoenix Lee-Zidov has more than $30,000 in the bank. She is just five and a prolific child model.

This year, she has done more than 13 assignments, including a TV commercial for Sentosa and print advertisements for shopping mall VivoCity.

Last year, she did 26, encouraged by her mother.

Ms Maia Lee, 31, owner of a children's costume boutique, says: "My daughter has the looks and talent, so why not use them?

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Background story

"Other kids learn piano and ballet. My child learns how to interact and work with other kids and adults."

MS MAIA LEE on why she allows her daughter, Julka Phoenix Lee-Zidov, to take on modelling assignments