Vevo's monthly viewership up nearly 50% to 6 billion
Published on Apr 23, 2014 7:39 AM
MIAMI (Reuters) - Vevo, the online music video hub that is a joint venture of two of the world's biggest music labels, has seen a nearly 50 per cent increase in the number of music videos streamed each month from its platform, the company's top executive said on Tuesday.
The company, which is controlled by Universal Music Group and Sony Music Entertainment, hit a monthly average of nearly 6 billion views in December, a 46 per cent rise from a year earlier, said Rio Caraeff, the chief executive officer.
About 65 per cent of the videos are being watched on mobile phones, according to the company. "On a global stage, it's really all about mobile," Caraeff said in Miami, where he was participating in the Billboard Latin Music Conference. "Mobile and tablet and television are where the majority of the views are happening."
A growing number of people watch music videos from the platform on smartphones, tablets or web-connected TVs using Apple TV, Roku and XBox devices. Google is a minority stakeholder in New York-based Vevo, which was founded in 2009. Universal Music is a unit of Vivendi SA, and Sony Entertainment is part of Sony Corp.
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