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Rihanna's 'sexually suggestive' perfume ad restricted in Britain

Published on Jun 4, 2014 7:11 AM
 
Rihanna arrives for the Council of Fashion Designers of America Awards (CFDA) at Lincoln Center on June 2, 2014. A raunchy British poster promoting Rihanna's perfume can only be displayed in areas where children are unlikely to see it. -- PHOTO: REUTERS

LONDON (AFP) - A raunchy British poster promoting Barbadian pop superstar Rihanna's perfume can only be displayed in areas where children are unlikely to see it, the country's advertising regulator ruled on Wednesday.

The Advertising Standards Authority (ASA) found that the image of the Umbrella singer sitting on the floor with legs raised against a large bottle of Rogue perfume was "sexually suggestive".

The agency received one complaint about the advertisement being overly sexual and demeaning to women.

The ASA accepted that the singer was suitably clothed and that her facial expression was one "of defiance rather than vulnerability".

 
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