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Mandopop's uphill battle

Mandopop groups are being squeezed by K-pop bands and falling record sales

Published on Jun 12, 2014 3:04 PM

Whither the Mandopop group?

Gone are the kind of debuts that Taiwanese boy bands such as F4 and girl groups such as S.H.E once enjoyed, with massive crowds turning up to see them and buy their albums across Asia. Mandopop groups these days are facing an uphill task in making their mark in the music industry.

Snazzier South Korean pop exports and a slump in the Taiwan music industry have led to a squeeze for wannabe Mando-popsters - especially if you are not a solo singer and counting on safety in numbers in a packaged act to appeal collectively to fans.

Due to poor physical album sales and digital downloads, most Mandopop record lables now are finding it tougher to invest in grooming new groups, says Mr Colin Goh, co-founder and managing director of home-grown record label Ocean Butterflies Music.

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