To make a hit, you've got to get personal, says Pharrell Williams
Published on Jun 4, 2014 7:16 AM
LOS ANGELES (REUTERS) - Pharrell Williams pauses, takes a breath and considers how the past year has unfolded for the R&B producer and singer: four Grammy Awards and three mega hit singles including a song that has galvanized countless fans to express how they're "happy."
And the key, says the 41-year-old known simply as Pharrell, in the midst of a career second act, has been tapping into audiences' thirst for sincerity and heartfelt personal stories.
"I think we've entered a new singer-songwriter era, regardless of the genre or music," said Pharrell, who produced and performed on Robin Thicke's Blurred Lines, the raunchy R&B hit that was last year's top song across the US Billboard music charts.
"People want a story. They want a story they can connect to," he said while promoting his Tuesday concert from New York's Apollo Theatre, which will be live streamed and directed by Spike Lee as part of American Express' Unstaged series. "It's not about what you have or what you don't have, it's more about your journey and your perspective that's important to people," the musician told Reuters.
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