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Why Asians are gaga over giant robots in the movies

The latest instalment of Transformers is expected to make a big bang, as did many mecha movies

Published on Jun 25, 2014 6:06 PM

From Pacific Rim, Real Steel and the Transformers franchise, we know that Americans and Europeans like movies with big robots whacking the daylights out of one another.

But here in Asia, we really, really like these large mechanical men with violent tendencies, whether they are sentient or piloted by humans.

In Singapore, trailers and promos for Transformers: Age Of Extinction have blanketed MRT stations and TV screens, as things gear up for a repeat of 2011. That was the year Transformers: Dark Of The Moon, the third instalment, took over an unprecedented 126 screens on the island, rising to become the year's top-grossing movie here with earnings of more than $11 million. The others in the top 3 - Kung Fu Panda 2 and the final film in the Harry Potter series (Deathly Hallows Part 2) - trailed it by millions of dollars.

Even more cinemas here are expected to screen the new instalment this week. And the other film distributors know it will be folly to challenge the franchise's supremacy, so none of them are releasing a major movie until next week.

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