Paramount apologises after Teenage Mutant Ninja Turtles poster recalls 9/11
Published on Jul 31, 2014 2:30 PM
SYDNEY (AFP) - Paramount Pictures apologised on Thursday after publishing a poster of the new Teenage Mutant Ninja Turtles film that showed the characters jumping from a burning building, with its Australian release date - Sept 11 - printed at the bottom.
The American movie studio deleted images of the poster, which it had placed on Australian Twitter and Facebook accounts this week, after it was slammed by users of the social media sites.
"We are deeply sorry to have used that artwork for the marketing materials promoting the Sept 11 opening in Australia," Paramount Australia said in a statement.
"Combining that image and date was a mistake. We intended no offence and have taken immediate action to discontinue its use."
To continue reading, log in if you are a subscriber
Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!