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Marvel cranks up sarcasm and 70s sound for Guardians Of The Galaxy

Published on Jul 29, 2014 6:23 AM
(From left) Director James Gunn, actress Zoe Saldana and former wrestler Dave Bautista, at the press conference in Singapore on 10 July 2014 to promote their upcoming Marvel superhero flick, Guardians Of The Galaxy. -- PHOTO: TNP

BURBANK, California (REUTERS) - A lead actor known for playing the slovenly sidekick, a director who only made small films, a talking raccoon and a 1970s pop music soundtrack - together they form an unlikely tableau for a mega-budget space adventure movie.

And yet, Marvel Studios banked on these outliers for its US$170 million (S$210 million) launch of the new franchise Guardians Of The Galaxy, a novel combination of sarcasm and sci-fi that opens in US cinemas on Friday and could be the late summer's box office hit.

If it delivers on that promise, Guardians will show that the Walt Disney studio can score with its more obscure comics like it has with the popular Iron Man and Captain America.

The film could also be a big validation for those who dare to veer from standard superhero fare with offbeat characters and quirky storytelling.

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