Hollywood uses sequels to cash in big on the cheap
Published on Aug 8, 2014 10:56 AM
LOS ANGELES (AFP) - If that film looks familiar there's a reason: Hollywood is relying more than ever on the cash cow that is the safe-bet sequel.
From X-Men to Transformers to Planet of the Apes, this season's blockbusters increasingly are sequels - and sequels of sequels - to escape ever more unwelcome financial risks.
"Sequels are like safety nets for studios and investors; they consistently deliver the most potent box office punch," said Jeff Bock, a spokesman for industry tracker Exhibitor Relations, which keeps the numbers at US and Canadian box offices.
"Consider this: seven of the 10 top-grossing movies this year are sequels and/or reboots. And that's very typical, as the last few years have trended the same way," he said giving examples like Captain America: The Winter Soldier, which has earned a whopping US$715 million (US$895 million) worldwide.
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