Guardians Of The Galaxy rallies summer box office with $14m
Published on Aug 2, 2014 8:46 AM
LOS ANGELES, Aug 1 (REUTERS) - The Guardians Of The Galaxy stormed into the box office with a $11.2 million (S$14 million) opening night, Walt Disney Co said on Friday, and could outperform expectations if it keeps drawing viewers with a new leading man, strong reviews and social media buzz. Guardians, the newest franchise from the Disney-owned Marvel universe, follows a rogue band of misfits on an intergalactic space adventure.
As the Guardians try to save the galaxy from a planet-destroying orb coveted by evil warlords, they may also "save the summer" for a slumping movie industry if the film exceeds expectations, said Paul Dergarabedian, senior media analyst at Rentrak. "This is a movie that everyone has been waiting for," Mr Dergarabedian said.
Hollywood's summer box office has been in a funk, producing fewer blockbusters than usual and putting ticket sales 20 per cent behind last year at US$2.93 billion.
Early projections for the Guardians opening weekend at the US and Canadian box office were estimated to reach between US$65 million to US$80 million. Dergarabedian said the movie could beat those forecasts especially if Saturday's attendance holds strong.
To continue reading, log in if you are a subscriber
If you are not a subscriber, you can get instant, unlimited access here