With a car named Venue, is Hyundai Motor saying it has arrived? If it is, it is not entirely groundless.
In three decades, the South Korean group's cars have risen from obscurity to match many of its Japanese rivals' and, in some cases, overtake them in areas such as ride and handling, innovation and packaging.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you