Yahoo adds 'Style' to digital magazine line-up
Published on Sep 4, 2014 2:01 AM
SAN FRANCISCO (AFP) - Yahoo on Wednesday hit the Internet catwalk with a digital fashion magazine dubbed 'Style.'
The online publication headed by print magazine veteran Joe Zee promised a fresh, sophisticated approach to fashion for people of all kinds.
"I had a mission to create a digital magazine that was a study in contrasts - accessible but aspirational, insider but inclusive," editor-in-chief Zee said in a blog post. "For me fashion is storytelling and Yahoo Style is what I hope will be the must-land destination for great and stylish storytelling."
The publication's debut was accompanied by the launches of a "Fashion Bites" video series in which "taste-makers" banter about tips, tricks and secrets and the video series "Unbuttoned," billed as candid round table talk about fashion industry truths.
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