Friday, May 29, 2015Friday, May 29, 2015

True to her style

She is known to have a formidable reputation but Jeanette Ejlersen says she believes in selling ideas

Published on May 26, 2014 8:06 PM

Sleek racks of mostly black designer wear line her all-white bedroom at home, but fashion stylist Jeanette Ejlersen's everyday "uniform" consists of a bargain-brand white T-shirt, loose denim jeans and flip-flops.

When asked about the contrast between her wardrobe, which displays prized possessions such as a Helmut Lang suit and a fluffy feather boa from Escada, and her daily wear, the creative editor of fashion magazine Female, who turns 48 in October, laughs.

She says: "If you go on the Internet now, you'll see two lots of people: fashionable people who are being photographed a lot and fashion editors who always wear the same thing. You know why? Because their energy is spent creating things."

Female magazine, part of the SPH Magazines stable, celebrates its 40th anniversary this year. Ejlersen took over the reins with the January 2010 issue, after more than 10 years as fashion and beauty director of Her World.

Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!

Background story

My life so far

“The women in fashion and art I admire are Diana Vreeland, C.Z. Guest, Rei Kawakubo and Georgia O’Keeffe. All have singular visions who were or are not afraid to challenge the status quo.”

Jeanette Ejlersen on her role models

“If you judge Singapore by the suburbs, we come off as the worst-dressed and that’s not really fair. If you go out, you see all these 20somethings dressing up. One thing about us, though, is that we like to follow the crowd. That’s where we’re lacking, in having our personal style.”

On Singapore being the worst-dressed city in Asia

“I’ll tell you this, I’ve a reputation for being quite moody. I’m not moody, I'm either like this or irritated. I’m impatient only because you’re not doing your job. I like working with people who are excited about the job. Then we can be collaborators.”

On her formidable reputation

“I’ve never Instagrammed, though I’m supposed to. I’m not against new media, but I’m extremely private.”

On Instagram and selfies

“Models in the 1980s and 1990s had such personalities, you didn’t need celebrities. To be a good model, you do need to kind of be like an actress. You’re basically using little gestures to convey something which is even harder than being on film, in which you’re constantly moving.”

On models versus celebrities