Jimmy Choo creates Fukushima shoes line
Published on Apr 18, 2014 8:18 PM
FUKUSHIMA (AFP) - Designer Jimmy Choo unveiled a one-off range of shoes in Japan on Friday, made using materials and techniques native to the disaster-hit Fukushima area, in a bid to boost the profile of artisans there.
Choo was inspired to come up with the creations after visiting workshops in the area, which is struggling to overcome the tsunami-sparked nuclear catastrophe that hit in 2011.
There he found traditional materials that have been made in the area for hundreds of years, such as Aizu cotton, super-fine Kawamata silk and the Aizu lacquerware, which he thought could perfectly complement six pairs of high heels.
"When I looked at the fabric, I felt it was very, very unusual, especially when I saw the workshop, the tradition 250 years old," the London-based designer said.
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