Sunday, Sep 21, 2014Sunday, Sep 21, 2014
 
JAY TALKING

Honey, and now for sequel to ad

I am impressed how the people behind the terrible tourism video are actually so clever to get tons of people watching it

Published on Apr 14, 2014 12:57 PM
 
-- ST ILLUSTRATION: ADAM LEE

Give those marketing geniuses hired by the Singapore Tourism Board a raise. If ever there was a good example of an agency that wholly understands viral marketing, it's these guys.

I mean, let's consider how much they spent on this video: nearly nothing.

It's clear they did not spring for any professional scriptwriters, creative directors or even anyone who had even the vaguest idea of what acting is.

After all, they weren't trying to make a good ad worthy of an Academy Award, they were trying to make an effective one that would be shared online by tons of people.

 
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