Wednesday, Jul 23, 2014Wednesday, Jul 23, 2014
Lifestyle
 

Football-themed advertisements that strike the right notes, and those that don't

As the World Cup comes to an end early tomorrow morning, TAY YEK KEAK rounds up the football-themed advertisements which strike the right notes - and those which do not

Published on Jul 13, 2014 4:12 PM
 

PUMA: THE 1950 GHOST IS IN BRAZIL

Man, this is my absolute favourite World Cup commercial. So cryptic. So cheap-looking. So nuts. And oh, so prophetic. When Brazil last hosted the World Cup in 1950, they did not win the trophy, losing to Uruguay.

Puma, which kits up to eight teams in this year's tournament including Uruguay, sees it fit to taunt Brazilians over that trauma. They got some guy to wear a cheap Uruguay-blue cloth to freak out half of Rio de Janeiro before entering the Maracana stadium like a mad, carefree spirit.

 
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