Listenership rises at two of SPH Radio's three stations: Nielsen

Kiss92 DJs Desiree Lai and Joshua Simon working inside the studio on Dec 1, 2016.
Kiss92 DJs Desiree Lai and Joshua Simon working inside the studio on Dec 1, 2016.ST PHOTO: MARK CHEONG

SINGAPORE - Listenership has risen at SPH Radio stations Kiss92 and UFM100.3, according to the latest radio diary survey results from Nielsen.

Mandarin-language UFM100.3 had 399,000 listeners, up by 17 per cent from 340,000.

Kiss92, which is aimed at women and families, saw its number of listeners rise from 534,000 to 567,000. ONE FM91.3, an English music station that targets men over the age of 30, had a slight dip from 274,000 listeners to 267,000.

"The team will continue to work hard to grow the stations for our fans and partners," Mr Sim Hong Huat, general manager of SPH Radio, said in a statement.

"SPH Radio is Singapore fastest growing radio network and we're determined to continue the momentum."

SPH Radio, a subsidiary of Singapore Press Holdings (SPH), manages and operates three radio stations. SPH was given the go-ahead to go on air in 2000.

The survey measured listenership in September and October and follows an earlier survey covering the period from March to May.