Asia's largest beer festival, Beerfest Asia, will be heading to Hong Kong for its first foray overseas.
The Singapore-based event has had eight editions so far. This year's edition was held in June and was the largest to date, with more than 500 beers from over 35 exhibitors. The four-day event at Marina Promenade drew 27,500 people.
Following its success here, organisers have decided to expand the festival to Hong Kong. It will be held in West Kowloon from Dec 1 to 4.
Beerfest Asia Hong Kong is organised by Sphere Exhibits, a subsidiary of Singapore Press Holdings. Its partner is music lifestyle company Timbre Group.
Senior manager for festivals at Sphere Exhibits Ian Lim says Hong Kong was chosen for its "huge base" of affluent and increasingly sophisticated beer drinkers, who are keen to try the variety of beers available from all over the world. West Kowloon was also picked because it overlooks Victoria Harbour and is the city's vibrant cultural quarter.
Mr Lim says: "We are very excited. This will be the first major beer festival in Hong Kong that brings together both commercial and craft brews."
Beer enthusiasts can expect more than 400 beers, which include Hong Kong-brewed craft beers such as Gweilo Beer and Little Creatures, and award-winning craft beers and ciders from around the world that will be brought in by specialist beer importers such as Bel-Boy Express, Seven Brews and Artisan Imports.
The organisers also promise a variety of gourmet treats and grub to accompany the tipples.
Besides chugging down beers and chowing down food, festivalgoers will also be entertained by local and international bands, deejays and games such as beer pong and darts.
Australian tribute band Killer Queen, which cover the cult-rock classics of Queen, will fly in for the festival.
They will be joined by the All Star Showstoppers, another Australian tribute band that pay homage to Abba and The Rolling Stones.
Mr Lim says: "Beerfest Asia Hong Kong will have elements that appeal to any beer lover."
Tickets - from HK$100 (S$17.60) for a one-day early-bird pass for Dec 1 and 4 to HK$280 for a one-day at-the-door pass on Dec 2 and 3 - are available from www.ticketflap.com/beerfestasia.