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Foreigners set up furniture stores selling lesser-known brands

The absence of furniture that foreigners here have grown up with has spurred them to set up shop selling such pieces

Published on May 3, 2014 1:55 PM

Ms Emelie Heden is in the midst of starting a business - one that will operate nearly 10,000km away from her.

The Stockholm-based Swedish citizen wants to run an auction-style business selling European and Scandinavian vintage and antique furniture.

Guests would be invited to viewings before furniture lots are hammered off to the highest bidder. And it will all take place in Singapore.

The Republic was an obvious choice for Ms Heden, who lived, studied and worked here for six years before returning home last December. She had worked at furniture store Dream Interiors in River Valley Road as a marketing manager for two years.

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Background story

"There're very limited options for people who don't have thousands of dollars to spend." 

Briton Jo Harrison, co-owner of Singapore Trading Post, on how good furniture and accessories can be very expensive in Singapore