SINGAPORE - Popular lifestyle brand Muji, known for its minimalist products, opens its biggest store here on Friday (July 21). Located on the first floor of Plaza Singapura mall, it spans 1,640sq m. It is also the first flagship store in South-east Asia for the brand.

Mr Yuki Yamamoto, 45, director and general manager for the Southwest Asia and Oceania division of Ryohin Keikaku, Muji's parent company, says the brand has spent two years looking for a big space, even as many other retailers have shuttered or stopped expanding. This is Muji's 11th store here.

He says: "It's a good opportunity for Muji to expand as it's not a luxury brand. We have good-quality products at reasonable prices."

At the new store, shoppers can browse an extensive range of about 5,000 products, which include fashion, furniture, homeware items and stationery.

They can also catch a breather at the 70-seater Cafe&Meal Muji, which serves deli sets, desserts and drinks - the brand's third eatery here. The menu has two exclusive items: Pork Katsu Donburi ($15.90) and Cheese Baked Butter Curry Chicken Rice ($17.90).

The flagship store is filled with many "attractions" that would keep Muji fans pleased, says Mr Yamamoto.

Highlights that cannot be found in other stores here include a gallery space, which will host exhibitions and workshops; an embroidery station, where customers can have cute motifs or letters stitched onto apparel; and exclusive apparel and furniture lines.

Here is a look at what the store has to offer.