Beyonce's curves inspire skyscraper

Singer Beyonce (left) at the Met Gala in New York in May. The upcoming curvy Premier Tower (above and top).
The upcoming curvy Premier Tower (above).PHOTO: ELENBERG FRASER
Singer Beyonce (left) at the Met Gala in New York in May. The upcoming curvy Premier Tower (above and top).
The upcoming curvy Premier Tower (above).PHOTO: ELENBERG FRASER

Undulating structure in Melbourne draws inspiration from singer's Ghost video

MELBOURNE • The curves of American singer Beyonce have inspired a skyscraper being built by Singapore's Fragrance Group in the heart of Melbourne, it was reported this week.

Australian architecture firm Elenberg Fraser is behind the 226m-tall building, to be known as Premier Tower, on the corner of Bourke and Spencer streets. It will sit in front of Melbourne's Southern Cross station.

A description of the project on its website hints at what had influenced the design of its undulating shape: "For those more on the art than science side, we will reveal that the form (of the tower) does pay homage to something more aesthetic - we're going to trust you've seen the music video for Beyonce's Ghost."

The Ghost video, released for Beyonce's self-titled album in 2013, features women twisting inside tubes of stretchy fabric, reported The Guardian newspaper.

What is certain, however, is that a lot of science also went into the design of the project that has won planning approval.


Singer Beyonce (above) at the Met Gala in New York in May. PHOTO: AGENCE FRANCE-PRESSE

The architects' site says: "The twists and turns of this project belie its pure and simple, first principles rationale... This project is the culmination of our significant research into how to best work with individual site and climatic constraints, brought together using our new parametric modelling techniques.

"The complex form - a vertical cantilever - is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."

The Guardian says the 68-storey tower will house 660 apartments, a 160-room hotel and a mall. Property developer and hotel operator Fragrance Group is founded by Singapore billionaire Koh Wee Meng.

A version of this article appeared in the print edition of The Straits Times on July 11, 2015, with the headline 'Beyonce's curves inspire skyscraper'. Print Edition | Subscribe