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Other places with experiential retailing
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HARVEY NORMAN
Australian furniture and electronics giant Harvey Norman opened its 100,000 sq ft, three-storey flagship store in Millenia Walk in 2015, followed by a revamped 34,000 sq ft store in Parkway Parade in August this year.
Both spaces feature a brighter and more spacious layout, with modern finishings such as exposed brick walls and shelving with black railings.
There are also dedicated experiential areas such as a games hub, which carries a comprehensive range of gaming hardware, titles and consoles.
Areas of the stores have also been recreated to look like parts of a home, so customers can envision how the products will fit in their own homes.
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GAIN CITY
The Gain City megastore in Sungei Kadut opened in 2015 and offers more than 100,000 sq ft of retail space, which houses all the store's offerings under one roof - including its air-conditioning business, consumer electronics arm and its newest foray into home furnishing.
To create an interactive environment in the store, most appliances are plugged in and functional, which means they can be tested before they are bought.
There is a gaming area to keep children occupied, a cafe and foodcourt, and open-plan kitchens, which offer live cooking demonstrations every weekend.
Gain City also offers a personal shopper service, which can be booked online or over the telephone. Staff will help customers select items for their home based on their budget and needs.