Lunch with Sumiko: From one spa, Cynthia Chua now has a $100m lifestyle empire

She has always been able to smell The Next Big Thing, whether it's Brazilian waxing, Tiong Bahru or farm-to-table dining

Entrepreneur Cynthia Chua has 16 beauty and F&B brands under her. Waxing salon chain Strip, as well as Browhaus, which does eyebrows, have more than 90 outlets in 13 cities.
Entrepreneur Cynthia Chua has 16 beauty and F&B brands under her. Waxing salon chain Strip, as well as Browhaus, which does eyebrows, have more than 90 outlets in 13 cities.ST PHOTO: JASON QUAH

It is not often that body parts crop up during a lunch conversation.

But over a long and leisurely meal with entrepreneur Cynthia Chua, we discuss armpits, eyebrows and other more intimate female bits.

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A version of this article appeared in the print edition of The Sunday Times on December 29, 2019, with the headline 'From one spa, she now has a $100m lifestyle empire'. Print Edition | Subscribe