Walmart, PepsiCo churn out 'stunt foods' to wow the market

From Wal-Mart to PepsiCo, companies are churning out foods with unusual tastes or ingredients weeks after Starbuck's Unicorn Frappucino sparked a sensation. VIDEO: REUTERS

From Walmart to PepsiCo, companies are churning out foods with unusual tastes or ingredients weeks after Starbuck's Unicorn Frappucino sparked a sensation.

UNITED STATES (REUTERS) - Just when you thought you had gotten over Starbuck's sensation, the Unicorn Frappuccino, two more products are vying to quench your appetite for bizarre fare. This week, PepsiCo put Pepsi Fire on store shelves. The cola delivers a cinnamon kick. Think mild Fireball.

Just weeks earlier, Walmart unrolled the Crotilla - a buttery mashup of a croissant and tortilla. Unlike croissants, you can easily slice them to make sandwiches or eat them for dessert.

Such so-called "stunt foods" combine strange ingredients or feature unusual tastes, and they are typically available for a limited time. Feeding the craze: slow times for restaurants and consumer product makers.

Like many others, Walmart hopes millennials will think 'eureka' when they try the Crotilla.

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Walmart will not release any sales numbers. More than 800 stores bake the Crotilla daily, and Walmart aims to roll it out to a few hundred more in the coming months.