NEW YORK (REUTERS) - Co-owner Sarah Silverman (not the comedian Sarah Silverman) opened up Cupcake Market in April 2016 and had the idea to have iconic, "fun, cartoony" faces painted on sugar cookies.

"It was perfect timing because it was right when the primaries were going on so opening day, I remember, we had no one coming into our shop and my dad put out the cookies up front on a bench, and then, like, everyone started coming," Silverman said.

"We do 40 cookies a day and it's usually like a two-day process. One chef just rolls out the cookies, another chef pipes each color individually and another one paints on the cookie, so it's a really big process," she said.

Silverman said Mr Trump remains one of her bestsellers even after the election, but people don't buy the cookies to eat like regular cookies.

"A few people have sent us videos of them either throwing the cookie or eating the cookie like a monster," Silverman said.

Silverman initially thought her bake shop would primarily be selling cupcakes, but sales from her face cookies, which go for US$16 (S$22.20) each, make up the bulk of her business. Silverman's made a roster of famous cookie faces including Frida Kahlo, Michelle Obama, Katy Perry, Ryan Gosling, Kanye and Kim Kardashian West, and even makes custom faces.