Market Forces

The new FairPrice Xtra at VivoCity is more than just a supermarket; it is an attraction in its own right

FairPrice Xtra at VivoCity is set to blow the competition away with its unusual offering of goods and services. The supermarket sells an assortment of live seafood (above). Vegetables are grown in a greenhouse in the supermarket, and harvested and so
FairPrice Xtra at VivoCity is set to blow the competition away with its unusual offering of goods and services. ST PHOTO: JASON QUAH
FairPrice Xtra at VivoCity is set to blow the competition away with its unusual offering of goods and services. The supermarket sells an assortment of live seafood (above). Vegetables are grown in a greenhouse in the supermarket, and harvested and so
Vegetables are grown in a greenhouse in the supermarket, and harvested and sold in-store. ST PHOTO: JASON QUAH
FairPrice Xtra at VivoCity is set to blow the competition away with its unusual offering of goods and services. The supermarket sells an assortment of live seafood (above). Vegetables are grown in a greenhouse in the supermarket, and harvested and so
The supermarket sells an assortment of live seafood. ST PHOTO: JASON QUAH
FairPrice Xtra at VivoCity is set to blow the competition away with its unusual offering of goods and services. The supermarket sells an assortment of live seafood (above). Vegetables are grown in a greenhouse in the supermarket, and harvested and so
1. GET YOUR VEG CHOPPED UP.
FairPrice Xtra at VivoCity is set to blow the competition away with its unusual offering of goods and services. The supermarket sells an assortment of live seafood (above). Vegetables are grown in a greenhouse in the supermarket, and harvested and so
2. MAKE YOUR OWN NUT BUTTER.
FairPrice Xtra at VivoCity is set to blow the competition away with its unusual offering of goods and services. The supermarket sells an assortment of live seafood (above). Vegetables are grown in a greenhouse in the supermarket, and harvested and so
3. GET YOUR COFFEE BEANS ROASTED.
FairPrice Xtra at VivoCity is set to blow the competition away with its unusual offering of goods and services. The supermarket sells an assortment of live seafood (above). Vegetables are grown in a greenhouse in the supermarket, and harvested and so
4. TAP YOUR OWN BEER.
5. TRY OUT HAIR COLOURS AND MAKE-UP.
Tan Hsueh Yun
Food Editor
Updated
Aug 25, 2019, 05:00 AM
Published
Aug 25, 2019, 05:00 AM
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On the jute bags to mark the opening of FairPrice Xtra at VivoCity are printed these words in bold: Rethink Retail.

This is not just convenient alliteration. Serious effort has been made in this newest FairPrice hypermarket, the chain's largest, to blow the competition out of the water.

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A version of this article appeared in the print edition of The Sunday Times on August 25, 2019, with the headline Market Forces. Subscribe

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