Japan's cheese tart chain Pablo to open first outlet at Wisma Atria in early July

Mr Vijay K. Pillai, owner of Pablo Cheese Tarts in Singapore.
Mr Vijay K. Pillai, owner of Pablo Cheese Tarts in Singapore.PHOTO: ST FILE
The first Pablo Cheese Tarts outlet in Singapore will open at the Wisma Atria.
The first Pablo Cheese Tarts outlet in Singapore will open at the Wisma Atria.PHOTO: ST FILE

SINGAPORE - Fans of baked cheese tarts can look forward to another warm and molten addition to the food scene here.

Popular Japanese cheese tart chain Pablo will open its first Singapore outlet in Wisma Atria in early July.

The 80-seat cafe will occupy a 1,400 sq ft space on the first level of the shopping mall in Orchard Road, in a space that used to be occupied by burger restaurant Omakase Burger.

Pablo will serve its signature cheese tarts, which are available in flavours such as cheese, matcha cheese, chocolate cheese, and a premium cheese tart that is lightly torched, like creme brulee. Prices for these 15cm-wide tarts will start at $13.

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Pablo is known for baking cheese tarts in varying degree of "doneness" - like how a steak is cooked. Customers in Japan can opt for the "medium" version, which yields a wobbly and gooey cheese custard core, while the "rare" version oozes molten cheese filling when the tart is sliced.

However, diners here can enjoy only the "medium" version of the cheese tart here - like in other overseas outlets of Pablo.

 

There will also be mini baked cheese tarts in flavours such as chocolate, matcha and strawberry. Each piece costs from $3.50.

 

About 700 regular tarts and 1,000 mini tarts will be assembled and baked daily on-site, from pastry shells and filling imported from Japan.

 

The cafe will also sell cheese softserve, cheese-based smoothies, iced coffee topped with cheese softserve and merchandise.

 

Pablo is brought in by Caerus Holdings, which runs New York confectionery chain Lady M in Orchard Central and Westgate mall.

Mr Vijay K. Pillai, 31, executive director of Caerus Holdings, says: "Pablo is a fun and engaging brand that a lot of Singaporeans are familiar with when they travel to Japan, so it makes sense to bring their cheese tarts here."

Pablo, which started in Osaka in 2011, has 37 outlets in Japan and nine overseas outlets in countries such as Indonesia, Malaysia and the Philippines.