Gudetama Cafe to open on Nov 30 at Suntec City

Sanrio's lazy, unmotivated egg cartoon character Gudetama, takes centre stage at Singapore's first Gudetama-themed cafe. The 112-seat cafe, located at Suntec City mall, features a range of Gudetama-inspired main-courses, side dishes and desserts.ST VIDEO
Gudetama Cafe features egg-shaped booths and chairs in the main dining area.
Gudetama Cafe features egg-shaped booths and chairs in the main dining area.ST PHOTO: NIVASH JOYVIN

The cafe based on the Japanese egg character will feature dishes such as eggs Benedict and cheesecake styled like sushi

To the untrained eye, the features of the Gudetama character in the new Gudetama Cafe Singapore may all look the same.

However there are many subtle differences in just the cafe's paper placemat alone. From the size of the eggs to the distance between the eyes, a lot of attention to detail has gone into bringing the character to life.

Sanrio's lazy egg yolk character has a name that is a mash up between "gude", Japanese for someone or something with no energy or strength, and "tama" from the Japanese word tamago, or egg.

Ahead of its opening on Wednesday at Suntec City, The Straits Times got a sneak peek yesterday at the 2,300 sq ft space, which seats 112 people. It features egg-shaped booths and chairs in the main dining area and a ceiling that looks like waffles.

A separate 600 sq ft dining space - for desserts and drinks - is garden-themed, complete with a Gudetama water fountain.

And while the lovable and lazy character is known to have a bacon blanket, Gudetama in Singapore sits in a pan holding a mint leaf.

Ms Anna Lim, executive director of home-grown cafe chain The Soup Spoon which is part of the team behind the Gudetama Cafe, says: "The mint leaf was chosen because Singapore is tropical and the leaf is used to shelter the egg from the sun or as a fan."

The other partners are the directors of cafe chain Joe & Dough.

Joe & Dough's director Dawn Wee is a big fan of Gudetama and floated the idea of bringing the concept here. The cafe costs a "seven-figure" sum to set up.

Ms Lim says: "While other cafes take eight to 10 months to set up, we took half the time. It's been a whirlwind, but we wanted to open before Christmas."

The team took great pains to ensure the character is represented accurately - even the use of Singlish words on the menu required approval.

These include the names of dishes such as Big "Nua" Breakfast ($25.90) with bacon, spicy pork bratwurst, sauteed mushrooms, baked beans, and toasted brioche; and Shiok Pork Ribs ($38.50).

Other highlights include main courses such as "I'm Cold" Smoked Salmon Benedict ($26.90); Rib-"I" Don't Care ($28.50), a 200g chargrilled prime Angus ribeye steak; and "Are You Busy?" Burger ($27.50) with double prime beef patties, cheese, bacon and a sunny- side-up egg.

Plated desserts include Ta-Ma- Go ($17.90), egg sponge and cheesecake styled to look like sushi; and shoyu ramen set ($21.50) - a ramenstyle dessert made with chocolate and feuilletine topped with layers of chestnut Mont Blanc and Earl Grey jelly.

There is also a takeaway section for Gudetama-themed cakes and a merchandise area selling plushies, tumblers and keychains.

The Gudetama Cafe's opening here adds to the slew of themed character cafes in Singapore, such as Hello Kitty Orchid Garden Singapore at Changi Airport, Pompompurin Cafe at Orchard Central, and the pop-up Pokemon Cafe at Bugis Junction.

Ms Lim, 41, says: "Gudetama appeals to everyone."

•Gudetama Cafe Singapore opens on Nov 30 at 01-361 Suntec City, 3 Temasek Boulevard. Its opening hours are 9am to 10pm (Mondays to Thursdays), 8am to 10pm (Fridays to Sundays). For more information, go to www.facebook.com/gudetamacafesg

•Follow Eunice Quek on Twitter @STEuniceQ

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A version of this article appeared in the print edition of The Straits Times on November 26, 2016, with the headline 'Gudetama Cafe to open'. Print Edition | Subscribe