Coffee aficionados have a shot at winning a trip to Melbourne, Australia, a city which takes its java very seriously.
All they have to do is to buy tickets to the upcoming Singapore Coffee Festival and take part in its month-long Online Coffee Trail, which started yesterday.
The inaugural festival takes place from June 9 to 12, and showcases Singapore's coffee scene.
The event at the F1 Pit Building will feature home barista challenge showcases, coffee-tasting sessions and tips on running a coffee business. Besides enjoying a good cuppa and food, visitors can chill out to live music and buy coffee beans, gadgets and machines .
The festival is organised by Sphere Exhibits, a subsidiary of Singapore Press Holdings, presented by DBS and hosted by The Straits Times.
BOOK IT / SINGAPORE COFFEE FESTIVAL 2016
WHERE: F1 Pit Building, 1 Republic Boulevard
WHEN: June 9 to 12, 11am to 9pm daily (June 9 for media and trade only)
ADMISSION: $15 (for DBS cardholders, while stocks last); $28 (three-day pass for DBS cardholders, while stocks last); $18 (standard); $44 (one-day group pass for four)
INFO: Tickets from Sistic (go to www.sistic.com.sg or call 6348-5555)
The grand prize consists of a pair of return economy air tickets to Melbourne, a three-night stay in a four-star hotel, a walking tour of hip cafes there and an exclusive coffee-cupping session with an Australian barista.
To embark on the Online Coffee Trail, participants need to go to sgcoffeefestival.com.sg/takemetomelbourne and collect three passwords over the next month.
The first password will appear when they visit the webpage.
Over the next four days, readers need to look out for a festival advertisement that will appear on their personal Facebook or Instagram feeds, and click on it to obtain the second password.
Subsequently, another advertisement will appear on readers' social media feeds within the next four days. They have to click on it to obtain the third password.
After participants have collected three passwords, they have to submit them online, with their personal particulars and the transaction or serial numbers on their tickets.
Besides the grand prize, 10 participants will be picked to each receive a Smudge Eats: Melbourne book, which lists the best cafes and nightlife spots in the city, and 100 participants can each win a $5 voucher from Project Acai, a shop that sells dessert bowls and smoothies using acai berries from Brazil.
Winners will be notified via e-mail or phone and they can collect their prizes during the festival.
The contest ends on May 22.
• For more details, go to sgcoffeefestival.com.sg or the event's Facebook page.