Beer lovers turn out for annual Beerfest party

Beer lovers have congregated at the Marina Promenade for their annual Beerfest Asia outing, despite the sweltering heat.

Since 6pm on June 27, thousands have streamed in to sample 400 different beers, of which more than 100 are new to the seventh edition of the festival.

These include Japanese beers such as a pale ale from the Hide Takayama brewery.

Beerfest Asia started on Thursday and is held at the Marina Promenade. The event is organised by Sphere, a subsidiary of Singapore Press Holdings, and the Timbre Group.

Craft cider specialist The Mad Tapper, proved to be a popular draw, with people queueing to try the 20 ciders on offer. Quirky flavours include cider mixed with beers hops.

Like many other beer brands, they offered sampling portions for five ciders. It costs $2 to sample a 50ml portion.

The Mad Tapper's co-owner Jasmin Wong says that the five-month-old company's first outing at Beerfest Asia has been really good, given the crowds which have been coming by to try new-to-market flavours.

Ms Wong, 24, says: "Craft ciders are a huge trend in America now, and it's starting to take off here. Beerfest visitors have been open to trying something new, instead of the usual brands."

But it isn't just the tipples which are keeping the crowd here.

Live bands, comedy acts and 'sports' games such as The Great Beerfest Beer Pong Tournament are also entertaining festival-goers. Beatles' tribute band The Day Trippers even led the crowd in the Blues Marquee in a massive singalong of the British band's hit.

First-time festival-goer Nasha Pestonji, 25, a partnership manager for a non-profit organisation, gave the event two thumbs up.

She says: "I'm not a beer drinker, but my husband convinced me to come because he's come in previous years and enjoyed it. I've tried some really good beers already, and the booths have been good at introducing the flavours to a newcomer like me."

Beerfest Asia ends June 28 and tickets, which range from $15 to $180, can still be bought from Sistic or on festival grounds.

natashaz@sph.com.sg