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Baileys Irish Cream created in 45 minutes

The making of the world's top-selling liqueur is chronicled in a book written by one of its inventors, as he tells the backstories of the marquee spirits he has developed

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Back in 1973 when David Gluckman and his partner created Baileys Irish Cream, an executive in New York who tried the drink pronounced: "That s*** will never sell."

He could not be more wrong. Today, Baileys Irish Cream is the world's top-selling liqueur.

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A version of this article appeared in the print edition of The Sunday Times on October 07, 2018, with the headline Baileys Irish Cream created in 45 minutes. Subscribe