Back in 1973 when David Gluckman and his partner created Baileys Irish Cream, an executive in New York who tried the drink pronounced: "That s*** will never sell."
He could not be more wrong. Today, Baileys Irish Cream is the world's top-selling liqueur.
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A version of this article appeared in the print edition of The Sunday Times on October 07, 2018, with the headline Baileys Irish Cream created in 45 minutes. Subscribe