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Wet markets go upmarket

Stall owners are selling premium produce such as tomato on vine, kale and alfalfa sprouts to stay competitive

Published on Jul 13, 2014 7:00 PM

Premium vegetables commonly used in Western cooking are sprouting up more commonly in the heartlands.

Produce such as Brussels sprouts, kale and Belgian endives are now found next to staple vegetables such as chye sim and bak choy in at least five wet markets here.

They are Marine Terrace Market, Tekka Centre, Empress Road Market, Holland Village Market and Food Centre and Tiong Bahru Market.

While some of the stalls at these wet markets have been stocking a small selection of these kinds of vegetables since the early 2000s, more do so now as demand for such premium produce has gone up by between 30 to 50 per cent in the last two years.

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Background story

“You cannot survive if you have only common vegetables. Singaporeans are well-travelled, educated and tech savvy. They want variety.”

MR CHAN AH CHYE, 43, who runs a vegetable store in Empress Road Market and Food Centre