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Restaurants go all out to woo little ones

More restaurants are catering to the young with special menus, activities and facilities

Published on Jun 1, 2014 1:14 PM

On weekdays, The Bank Bar & Bistro in Shenton Way is a popular watering hole for working professionals in the Central Business District.

But on weekends, the restaurant-bar sheds its corporate image for a family-friendly one, complete with a mini slide, ball pit, cartoons and colouring sheets.

Ms Evangeline Chai, its head of marketing, events and brand leadership, says of the restaurant's weekend makeover: "There is definitely demand for more family-style dining, especially on weekends. And, on weekends, there is less human traffic here. Usually, family-style dining places are located at shopping malls which are crowded."

With parents looking to occupy their kids during mealtimes, hotels, restaurants and cafes are finding that it makes good business sense to cater to children. More are introducing kid-friendly facilities and kids' menus.

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