Wednesday, Mar 4, 2015Wednesday, Mar 4, 2015

Powdered alcohol for US market hits label snag

Published on Apr 22, 2014 11:48 PM

WASHINGTON (AFP) - A powder that would give new meaning to mixed drinks may take time to hit the US market, the company said Tuesday after regulators found a labeling problem.

Palcohol - a powdered alcohol product - is made by an Arizona company called Lipsmark and will come in six varieties of single-drink pouches, the company website says.

It would be the first such product available for sale in the United States, though powdered alcohol has already been approved in Japan and some European countries.

However, after Lipsmark reported Monday it was on track for release in the fall, it later said that it learned of a "discrepancy" from the Alcohol and Tobacco Tax and Trade Bureau.

If you are not a subscriber, you can get instant, unlimited access here