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New mooncakes arising

New entrants to the mooncake market are giving diners more choices than ever

Published on Aug 24, 2014 6:36 PM
Japanese pastry chef Masataka Yamashita’s mooncake is an almond butter sponge with a layer of puff pastry and fillings such as sweet potato (far left, with black sesame seeds) and pumpkin (left, with white sesame seeds). -- PHOTO: DESMOND FOO

Sales of mooncakes are well underway in the lead up to the Mid- Autumn Festival, which falls on Sept 8 this year.

Diners are spoilt for choice not only in terms of the variety of mooncake flavours on offer, but also because of the increased number of new players that have entered the lucrative market this year.

One unlikely newcomer is Singapore Airlines, which is introducing its mooncakes to the public for the first time this year.

These are produced in-house and are available at Takashimaya's Mooncake Fair in basement two of Ngee Ann City.

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