Using satire to spotlight fast fashion's negative impact

The Good In Fashion team, comprising (from left) Belle Soh, Elizabeth Yee, Cha Chao Jing and Lim Li Xuan, wants to raise awareness about the harm of fast fashion and advocates sustainable fashion among young adults.
The Good In Fashion team, comprising (from left) Belle Soh, Elizabeth Yee, Cha Chao Jing and Lim Li Xuan, wants to raise awareness about the harm of fast fashion and advocates sustainable fashion among young adults.PHOTO: THE GOOD IN FASHION

Splashed with pictures of young people modelling trendy clothes, the website The Good In Fashion might lead visitors to think it is a fashion retail store.

But a closer look will reveal that the photos are actually images of fashion satire - accompanied by captions about the negative impact of fast fashion.

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A version of this article appeared in the print edition of The Straits Times on April 03, 2020, with the headline 'Using satire to spotlight fast fashion's negative impact'. Print Edition | Subscribe