Style News

PHOTOS: WAREHOUSE, ORBIS, AVEDA, SEED HERITAGE
PHOTOS: WAREHOUSE, ORBIS, AVEDA, SEED HERITAGE

FIRST COLLECTION BY NEW DESIGNER AT WAREHOUSE 

The Autumn/Winter 2016 collection of British womenswear fashion brand Warehouse - designed by new design director Emma Cook - hits stores on Saturday.

Cook left her 15-year-old eponymous fashion label to join the brand, which was founded in 1976 in London by Jeff Banks, a 73-year-old Welsh fashion, jewellery and home furnishings designer.

Cook, 39, who is married with a son, says: "I felt like it was the right move for me. I was ready for a change and this seemed like a good move to make."

Her goal, she adds, is to breathe new life into the brand and make it more modern and relevant to today's market. Her first collection for the brand, which is inspired by the 1960s with a British mod feel, is true to her love of "print and colour" and "something that Warehouse is also known for".

The collection includes pieces such as a jersey sweater in a zebra print, jacquard zip-up jackets and a yellow patent leather skirt and shift dress. Prices range from $59.90 for a top to $449 for a silk dress.

The launch of the collection will coincide with the 40-year-old brand's revamp, headed by brand consultant Alasdhair Willis, who is married to British fashion designer Stella McCartney.

The revamp includes a new brand logo, revamped e-commerce site, paper bag packaging instead of plastic bags and revised price points. For instance, the previous maximum price point of £195 (S$346.50) for a coat was increased to £250.

Cook, who believes the revised price points will not deter existing Warehouse customers, says: "We may have introduced a few more elements at a higher price point, but there is certainly something for everyone. The idea is not to alienate the existing customer - just to give her and new customers something interesting and worthwhile."

The Autumn/Winter 2016 collection is available at all Warehouse stores, including B1-15 Ion Orchard, 2 Orchard Turn, open Sunday to Thursday from 10.30am to 9.30pm and Friday and Saturdays from 10.30am to 10pm, tel: 6884-6035.


SEED HERITAGE WOMEN'S CAPSULE COLLECTION

Mothers here who are fans of Australian fashion brand Seed Heritage - which sells only children's clothing here - will be glad to know that a collection for adults was launched at its Wisma Atria store yesterday.

The capsule collection, which carries only women's clothing, consists of linen and cotton dresses and tops with simple, modern designs in easy- to-match whites and blues. The collection's 53 pieces on sale here have a carefree yet sophisticated vibe and also include shorts and leather sandals.

Prices for the capsule collection range from $39.95 for a tank top to $249.95 for a broderie anglaise dress. For children's clothing, prices range from $3.50 for a hair clip to $79.95 for a party dress.

The brand has two other outlets here, at VivoCity and Parkway Parade, which also carry clothing for newborns and children up to 16.

The Seed Heritage women's capsule collection is available exclusively at the brand's store at 01-25 Wisma Atria Shopping Centre, 435 Orchard Road, open daily from 10am to 10pm, tel: 6734-4961.


AVEDA UNVEILS NEW TREATMENT FOR SPLIT ENDS

Haircare label Aveda has released a treatment cream that aims to fix split ends.

Constant heat styling, colour treatments and texture treatments can weaken and stress hair, making it more prone to split ends.

The traditional method is to trim the hair to remove split ends. Aveda's new Damage Remedy Split End Repair treatment, however, aims to repair them.

According to the label, the product includes nangai oil which is said to envelop the surface of each split end, binding the strands back together, with repair lasting through the next wash.

The label claims the treatment - which has a refreshing scent of bergamot, mandarin and ylang ylang - also prevents new split ends from forming.

Damage Remedy Split End Repair, $58, is available at Aveda Experience Centres and Tangs at Tang Plaza.


TACKLE DARK EYE CIRCLES WITH NEW ORBIS SERUM

For those struggling with dark eye circles, Japanese brand Orbis has a new overnight mask treatment that promises to help.

The Hot Eye Refre Pack (above) is formulated with botanical moisturising ingredients that the label claims tackle poor blood circulation, pigmentation and ageing.

The gel-like serum, which is free of oil and fragrance, can be applied around the eye area and left overnight. It does not need to be rinsed off. The treatment is formulated with a warming agent, vanillyl butyl ether, which the label claims gradually delivers a warming sensation when applied to soothe and relax the eyes.

The Hot Eye Refre Pack, $33, will be available at all Orbis counters from tomorrow.

A version of this article appeared in the print edition of The Straits Times on September 22, 2016, with the headline 'Style News'. Print Edition | Subscribe