KOREAN IDOLS IN AD CAMPAIGNS
Two new advertisement campaigns are sure to set hearts aflutter.
South Korean actor Kim Woo Bin has been made this year's global ambassador for business and casual bag brand Samsonite Red.
The 1.88m-tall heart-throb, who has starred in Korean drama The Heirs (2013) and films The Con Artists (2014) and Twenty (2015), is seen in its global advertising campaign for Spring/Summer 2016 along with Korean actress Kim Yoo Jung, 16, who acted in Korean period drama The Moon Embracing The Sun (2012).
Also, Super Junior singer and actor Choi Si Won appears in Swedish label H&M's advertisements for its Chinese New Year collection.
He shares the spotlight with Chinese model Liu Wen for the second time. Last year, both were in the Chinese version of celebrity marriage reality show We Got Married.
They are seen in the H&M advertisements wearing outfits from the collection, which will be available in nine selected markets in Asia including Singapore, from Jan 21.
It features more than 30 pieces, including a red kimono-styled jacket ($59.90) and a red printed dress with flared sleeves ($24.90).
LV RAISES FUNDS FOR UNICEF
Buy a Silver Lockit pendant ($800) or bracelet ($800) from Louis Vuitton and $300 will be donated to the United Nations Children's Fund (Unicef).
The French luxury house launched a campaign yesterday to raise funds for Unicef's efforts to save children's lives and ensure their rights all over the world, especially in disaster and conflict zones. The Silver Lockit is inspired by the unpickable tumbler lock invented by Georges Vuitton, son of founder Louis, in 1890. It symbolises protection and care.
Louis Vuitton is at Marina Bay Sands, B1-38 & B2-36 Crystal Pavilion North, 2 Bayfront Avenue, tel: 6788-3888; and 01-23 Ion Orchard, 2 Orchard Turn, tel: 6788-3888
L'OREAL DEBUTS UV MONITOR PATCH
Cosmetics and beauty brand L'Oreal has produced a stretchable skin sensor designed to monitor UV exposure. The electronic wearable was unveiled earlier this month in the United States at the International Consumer Electronics Show in Las Vegas.
Called My UV Patch, the transparent heart-shaped adhesive can be applied on any area of the skin that consumers want to monitor.
Measuring about 2.5cm wide, it contains photosensitive blue dyes that darken or fade when exposed to UV rays to indicate the degree of sun exposure. It can be worn at all times, even in the shower, and lasts five days.
A mobile app, available for iOS and Android devices, will allow consumers to scan the patch and find out how much UV they have been exposed to and what they can do about it. My UV Patch is expected to be available later this year.
