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What to try
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Fresh is known for its use of natural ingredients, such as sugar, sake, black tea and, its latest favourite, citrus fruit.
Its founders, Mr Lev Glazman and Ms Alina Roytberg, are still personally involved in developing each product. Naturally, they also use them on their own skin.
Here, they share their tips on using the brand's top-sellers.
1 Sugar Lip Polish, $34
Get kissable lips and wear the reddest lipstick without fear after using this gentle exfoliant. It contains brown sugar for buffing and shea butter and jojoba oil to nourish the lips. Ms Roytberg advises: "Before wearing a bold shade, you should prep your lips with a gentle lip scrub. Sugar Lip Polish buffs away dry flakes and leaves the lips velvety soft, so that the colour goes on more evenly."
2 Creme Ancienne Ultimate Nourishing Honey Mask, $229; Elixir Ancien, $236 (20ml), $438 (50ml)
Each jar of the top-of-the-range Creme Ancienne is blended by hand in a monastery in the Czech Republic, based on a cold cream formula from the second century. The anti-ageing potion contains honey and chamomile, among other natural ingredients.
Mr Glazman, who uses a mask every day, says: "The honey mask gives you supreme nourishment. I like to follow my mask with Elixir Ancien. I also use this before I go to bed. But using this after our mask, to me, is the ultimate beauty ritual."
3 Vitamin Nectar, $105
Give your skin a dose of vitamin C with the latest mask from Fresh, up to 50 per cent of which is made up of pure crushed oranges, lemons and clementines harvested in the Mediterranean.
Mr Glazman was inspired by the power of vitamins to create this marmalade-like product, which took four years of research and development to stabilise these food-grade ingredients.
The mask claims to increase radiance and glow by 30 per cent after one use and by 49 per cent after four weeks of use.
He adds: "I like to apply it first thing in the morning. I use a generous amount of the mask in circular motions and let it absorb for the full 10 minutes, then wash it off with a washcloth.
"What's great about this mask is you can use it whenever you want a glow. If you want to bring life to your skin at the end of the day before a night out, apply the mask."
To launch Vitamin Nectar in Singapore, Fresh will be giving away sampling kits and cold- pressed orange juice at Chevron House in Raffles Place today and tomorrow from 10am to 8pm.
4 Umbrian Clay Purifying Mask, $95
Made from a naturally occurring clay in Nocera Umbra, a small town in Italy, Umbrian Clay Purifying Mask is a multi-functional treatment for normal to oily skin.
According to Mr Glazman, it can be used in three ways.
To use the formula as a deep cleanser, apply a small amount to damp skin and rinse off. To use as an instant purifying mask, leave on for three to five minutes and rinse off. To use as a spot treatment to minimise small imperfections, dab it on an affected area and allow it to fully dry. Rinse with tepid water.
5 Sake Bath, $81 (200ml), $134 (400ml)
Pure sake is used to make this luxurious bath product, inspired by the beauty rituals of the Japanese geisha. More than 50 per cent of the purifying soak is made of sake, which comes from rice grains and is known to detoxify and soften the skin.
For those without bathtubs at home, the Sake Bath is also great for foot soaks after a long day out. Just add one capful into a pail of warm water to pamper your feet.
6 Rose Face Mask, $95
The rose face mask provides deep hydration. The gel formula contains pure rosewater and real rose petals and melt into the skin.
Ms Roytberg adds: "I like to chill Rose Face Mask in the fridge to help enhance its soothing effects while it hydrates."
Aloe vera gel and cucumber extract add to the cooling effects.
7 Black Tea Age-Delay Firming Serum, $123 (30ml), $161 (50ml); Black Tea Firming Overnight Mask, $144
Way before kombucha (or fermented black tea) became a popular drink among hipsters, black tea was already known for its antioxidant properties. Fresh's proprietary complex - composed of fermented black tea, black tea extract, blackberry leaf extract and lychee seed extract - claims to inhibit damaging free radicals and help improve skin elasticity.
Mr Glazman says: "You can pair Black Tea Age-Delay Firming Serum with a mask. Apply the serum after a rinse-off mask and before an overnight mask. It is especially effective when used before the Black Tea Firming Overnight Mask to help firm and define the complexion."
8 Soy Face Cleanser, $23 (50ml), $63 (150ml)
The founders translated the health buzz surrounding soya in the early 1990s into skincare, by doing research into its benefits on the skin.
Introduced in 1999, it was also the brand's first foray into skincare and the line now consists of a cleanser, eye make-up remover and exfoliant.
Says Ms Roytberg: "My sacred beauty ritual consists of always, always washing my face at night with the Soy Face Cleanser.
"We say, 'Good skin begins with fresh skin.'"