Soothing balms for mummy that are safe for baby too

Ms Lynsey Lim, founder of skincare label Handmade Heroes and mother of a 20-month-old daughter, launched her brand’s first mama and baby products last year, after she noticed a gap in the market for clean products that are safe for the little ones. PHOTO: COURTESY OF LYNSEY LIM
New: Gift this subscriber-only story to your friends and family

She started out creating DIY organic body scrubs and lip balms for young women, but Singaporean Lynsey Lim soon noticed a gap in the market: clean products safe for their little ones.

"Customers who have been with us from the beginning were requesting gentle natural products for their children too," says the founder of home-grown skincare label Handmade Heroes, which she started in 2015.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Straits Times on October 02, 2020, with the headline Soothing balms for mummy that are safe for baby too. Subscribe